You've probably heard someone say "turn to an expert" when seeking advice, guidance, or instruction. But what qualifies someone as a real expert? Who are the geniuses of marketing and sales today?
Well, we call them gurus because they've guided anywhere from hundreds to thousands of people with their knowledge and experience.
There's always someone new who wants to shout to the world that they've got the keys to the kingdom of marketing. But all that talk means nothing if you don't have the experience and results to back it.
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